Is your Content Marketing Plan getting haunted by Randomness?

Readers/ Followers want consistency from the publishers? If your Content Marketing Plan fails to maintain that, it can wreck havoc!

A well crafted Content Marketing Plan can’t be full of randomness & surprises, it has to be well crafted & thought off!

There should be a properly created well laid out plan where should be a clear forecast regarding what your users are going to get in upcoming days/ weeks/ months in a consistent manner.

Check out any big content creator, you will find one thing very common in all of them. What is that? That is they very Consistent, Clear & Content about their publishing & overall Content marketing plan.

If your readers know what they will be getting on a particular day or they will get something exciting on each at a particular time, it creates a sense of expectation.

If you don’t have any such thing in a place neither consistency nor a clearly defines calendar how can you expect that your Content Marketing Plan will ever be going to survive.

Because that’s not a strategy at all, you can’t say that randomness is your strategy. You are clearly defying the core principle of content marketing.

As I have stated clearly in one of my previous articles that the Process of Content Marketing starts much before the actual writing process begins.

For whom you are writing, what’s your goal/ objective then comes the step of where you are going to distribute it, it’s plain & all that.

So if you are being bitten by the bug of randomness your approach will jeopardise everything from the very beginning.

Let’s assume that you are a good writer & that bug is there inside you but you never think or plan anything in an organised manner. You just try to finish it off ass soon as possible in the hurry.

Timely delivery matters but in that urge if you just become aimless then from the content marketing standpoint you will never be able to succeed.

So try to chuck off the bug of randomness from inside you, then your Content Marketing Plan will gradual be aligned.

Animesh Roy
A Blogger, Story Teller & Digital Nomad in a pursuit of creating something Path Breaking in Digital Medium..... Editor & Sr. Writer @ TechDelve | Consulting Editor @ The Digital Circle.......

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